“TOGETHER WE GO FURTHER”
Integrated Launch Campaign
Client
FORD
Agency
OGILVY & MATHER
I was tasked with bringing the vision to life for Ford’s biggest national launch of the year. My role was to develop and champion the core campaign idea, crafting an emotionally resonant platform, “Together We Go Further”, and ensuring this concept remained strong across every channel.
Working closely with strategy, digital, account service, and in-house Ford teams, I helped shape the campaign rollout for maximum reach and consistency. I led ideation and the creation of key art, mapping the visual journey from hero imagery to detailed social, web, and mobile components. This included directing on-location automotive photography, collaborating with copywriters, and developing wireframes and digital user flows for campaign landing pages and the integrated app experience.
Key Contributions
Conceived and presented the unifying idea and visual direction to the Creative Director and client, securing alignment and building out guidelines for a cohesive look and feel.
Oversaw photo shoots, working with photographers and retouchers to create versatile hero visuals and detailed product shots that fed directly into campaign assets for print, social, web, and digital display.
Partnered with digital and UX teams to design campaign landing pages, mobile-first ad units, and interactive elements, ensuring storytelling and user experience were seamless from platform to platform.
Through effective collaboration and art direction, the campaign delivered a bold and unified brand presence, capturing Ford’s values and connecting with audiences across the country.
Liaised with media partners and client-side marketers to QA creative, adapt formats, and optimize engagement for launch date and beyond.
Managed creative production, feedback, and revision cycles, maintaining high standards and delivering on time in a fast-paced, multi-team environment.