I’ve partnered with global brands such as Too Faced Cosmetics (Estee Lauder Companies brand), OPI, CND Nails, Clinique, Jo Loves, No.7 Cosmetics, Tony & Guy, bold new startups, top brow professionals, covering everything from campaign direction and brand identity, to hands-on creative strategy, global product launches, and PR campaigns.

My approach blends strategic brand identity and positioning with the full spectrum of campaign development, digital-first engagement, and storytelling.

From crafting creative strategies for launches to building seamless cross-platform digital experiences and maintaining long-term engagement, each project aims to increase brand affection, enhance visibility, and achieve measurable success in the dynamic beauty industry. Whether introducing a new collection, creating social-first content, or developing comprehensive digital campaigns that cultivate authentic loyalty, my approach blends innovative ideas, meticulous planning, and a thorough understanding of the motivations of beauty consumers and communities, resulting in impactful results for both established brands and emerging innovators.