I’ve partnered with global names like Too Faced (including Tmall China launch), OPI, CND Nails, No.7 Cosmetics, bold new startups, top brow professionals, and Tony & Guy, covering everything from high-level campaign direction and brand identity to hands-on creative strategy, product launches, and digital-first storytelling.

My approach blends strategic brand identity and positioning with the full spectrum of campaign development and digital-first engagement.

From shaping creative direction for launch visuals to integrating cross-platform digital journeys and driving sustained engagement, every project is designed to boost brand love, elevate recognition, and deliver measurable results in the evolving beauty market. Whether launching a major collection, developing social-first content, or building full-funnel digital campaigns that foster genuine loyalty, my work combines creative ideas, rigorous planning, and a deep understanding of what inspires beauty consumers and communities, delivering impactful outcomes for both established leaders and next-generation innovators.