Directed concept, strategy, brand storytelling, and creative direction for a broad range of digital campaigns, providing hands-on design support where needed. Oversaw every aspect, from initial product launch strategy and bespoke landing page experiences to the development of promotional emails, retailer banners, and seasonal campaign concepts tailored for key shopping moments. Ensured each campaign carried a distinct creative narrative and cohesive brand voice, from idea through execution, driving engagement and delivering measurable results across digital channels.