Partnered directly with founder Jo Malone to shape a bold new creative direction for her post-acquisition venture, bringing a vibrant, differentiated energy to every touchpoint. Led the development of the brand identity, packaging, and spatial design with a fresh aesthetic designed to stand apart from her Jo Malone heritage. My role focused on co-creating a look and feel that was unmistakably original, delivering a brand presence and product range that would launch with confidence and capture attention in an entirely new way.