PROFESSIONAL BROW PRODUCTS
Client
Brow Code
I led the end-to-end creative and strategic rebrand for Brow Code’s professional product line, redefining the brand’s visual identity, packaging system, and go-to-market approach to better serve a modern, digitally driven audience. This work spanned concept through execution, including art direction for a full-scale PR and campaign shoot, the launch of new professional brow kits, and the relaunch of the e-commerce website with a social-first UX designed to seamlessly convert discovery into purchase.
In parallel, I built and led a cross-functional creative and marketing team, introducing an affiliate program to expand reach and drive performance, while developing and executing a comprehensive 90-day launch and content calendar. This integrated approach aligned product, content, and commerce—resulting in a more cohesive brand presence, streamlined customer journey, and scalable foundation for continued growth.
SOCIAL FIRST EMAIL AND SITE REFRESH
NEW PACKAGING
Inspired by a clean, luxurious lifestyle, focused on simplicity, refined details, and timeless style.
PR CAMPAIGN
Founder-driven campaign film. A single-day shoot that moves through three exclusive Los Angeles locations. Intimate, behind-the-scenes storytelling unfolds like a confidential dossier: candid moments, whispered insights, and luxurious detail. Lighting and sound craft a hush of secrecy; camera work feels accidental yet intentional, capturing spontaneity in opulent spaces. The result reads like a private reveal — polished, secretive, and unmistakably elite.
