Rebrand / Relaunch Campaign
Challenge
Message Broadcast was transitioning to the new Convey brand, necessitating a seamless, large-scale rebrand launch. The challenge involved aligning internal teams, retaining client trust, and amplifying the new brand’s market value, all while ensuring business continuity and enthusiasm during a significant change in both brand identity and positioning.
Proposed Solution
The rebrand required a thoroughly developed and comprehensive communication strategy. This approach emphasized early and consistent internal engagement by delivering robust educational resources, such as detailed FAQs and targeted training sessions, and by implementing brand ambassador programs to foster unified support across all teams. Additionally, transparent, honest messaging was essential to address clients' concerns and questions directly. The campaign aimed to clearly articulate the numerous benefits stemming from the expanded capabilities introduced by the rebrand, while also effectively communicating the company's overarching vision for its future in its newly established brand vision and messaging framework.
Creative process
Developed and executed the communication strategy for the rebranding launch, aligning internal and external audiences around the new brand vision.
Rolled out the rebrand to internal teams before public unveiling, building early engagement and preparing staff as brand ambassadors.
Authored detailed FAQs, training materials, and led interactive sessions to clarify the brand vision and empower employees to communicate with clients and partners.
Built and trained a dedicated group of brand ambassadors to champion the rebrand with consistency and enthusiasm.
Led proactive outreach to current clients, focusing on transparent communication and personalized reassurance during the transition.
Crafted clear, benefit-focused narratives about the rebrand’s purpose, highlighting expanded capabilities and ongoing commitment to client success.
Established dedicated support channels to respond quickly to client questions and reinforce trust throughout the process.
Selected IUCX as the official industry launch venue, maximizing brand exposure and engaging industry leaders.
Rolled out a comprehensive multi-channel content plan, social, blog, marketing, sales, and digital assets, all updated to reflect the new brand voice and visual identity.
Managed a complete transition of digital and print assets, collaborating closely with design and marketing teams to ensure universal brand consistency.
Maintained momentum post-launch with continuous education, targeted communications, and engagement initiatives for clients and staff.
Tracked engagement metrics, sales outcomes, and demo bookings to measure effectiveness and inform future initiatives.
Results
Achieved record engagement during the rebrand unveiling at IUCX, receiving significant positive feedback from industry leaders and stakeholders.
Social and blog content outperformed all prior campaigns, generating higher post-event engagement than any previous initiative.
Booked more product demos than at any prior event, resulting in $300K in new business and exceeding the
$5 million Q2 sales goal.Secured enthusiastic team-wide adoption of new brand messaging, resulting in a unified and energized workforce aligned with the new vision.
Maintained both client trust and loyalty through proactive outreach and consistent communications, reinforcing ongoing value during the company’s transformation.
These results demonstrate the campaign’s measurable business impact, successful brand activation, and strong internal and external alignment.