ACADEMY OF ART UNIVERSITY - DATA CAPTURE, INFO NAVIGATOR
Partnered with the marketing team at Academy of the Arts University to create an Information Navigation site to capture leads while informing future applicants with engaging content about the University, and customizing the experience based on their chosen field.
Mapped out user paths and wireframes, before designing each page.
AGENCY WEBSITE RE-DESIGN
Creative and design direction redoing the site for VDS LA, a data driven direct marketing creative agency. Showcasing the top performing projects and building out case studies.
Design direction and page designs, including copy writing.
O.P.I NAILS - EMAILS
From wireframes to final designs, worked with the brand online marketing team and a copy writer to create engaging and informative emails. Designed a “members only” series for nail professionals.
Various A/B testing on subject lines, headlines and creative execution done to .
Leveraged existing assets and shot additional photos in-house as needed.
CND NAILS - PRODUCT LAUNCH CONTENT
Creative and design direction for CND nails across email, data capture landing pages and social content.
TMALL GLOBAL - SITE LAUNCH AND VARIOUS MONTHLY CAMPAIGNS
Creative and Art Direction, including photo and copy direction. Briefed by the local marketing and international retail marketing team.
Brand guardian, overseeing the design and execution of the site for launch.
Worked with a local agency in Hong Kong for final design execution.
