Directed the digital communications campaign for Shell’s electrification solutions in heavy-duty off-road and industrial sectors. Led the creation of a comprehensive communications toolkit designed to ensure consistency and clarity across all internal and external verbal and visual touchpoints.

Took ownership of concept development, brand integration, and digital design, mapping out user experience, layout, and asset creation to align with Shell’s updated 2.0 brand guidelines. Collaborated with cross-functional internal teams to build a flexible system that distinguished between business units and project workstreams, supporting seamless rollout across marketing, sales, and technical groups.

Oversaw every stage from strategy and creative direction through to UX and visual execution, helping Shell empower their teams with the resources needed to drive innovation and trusted messaging in the rapidly evolving electrification market.