Directed a complete redesign of the VDS LA agency website, overseeing every stage from strategic planning to creative execution. Led development of a custom page layout and unique graphics, ensuring that the site visually captured the agency’s brand and ethos. Built out the case study library and established messaging frameworks for each section, mapping out clear user journeys from landing through conversion.

Worked hands-on with design, content writing, and original photography, integrating custom visuals and storytelling elements across the site. The new platform is not only visually rich but also delivers focused segment-driven messaging, increased engagement, and a more modern digital experience, reflecting both the agency’s capabilities and creative culture.