Website Redesign & Digital Strategy
Led the end-to-end redesign and relaunch of the Orange County School of the Arts website, guiding the campaign from concept through final execution. Began by evaluating the existing site and meeting with school leadership and cross-functional teams to capture the full range of needs, priorities, and future vision for the digital platform.
Campaign Leadership & Content Overhaul
Strategized and architected a new sitemap, identifying key focus areas and remapping the content to align with institutional goals and audience expectations. Wrote fresh site content, provided a comprehensive content refresh, and oversaw all creative detailing, ensuring the new website reflected OCSA’s unique blend of academic excellence and artistic achievement.
Built and delivered hands-on training for the internal marketing team, including tailored templates and page-builder modules, empowering the school to update and expand its digital platform with confidence. The new site now serves as a dynamic, easy-to-navigate resource for students, faculty, and the broader OCSA community.