Led the complete branding journey for a property development company, starting with market analysis and naming strategy, then designing a distinctive brand identity that captured the vision and values of the business. Developed all collateral materials, from brochures to business cards, ensuring each piece reinforced the brand story and appealed to target audiences.

Oversaw comprehensive website planning and development, mapping user experience, copy, and visual creative for both desktop and mobile platforms. Directed the concept and execution of all digital and print assets, providing hands-on creative direction and ensuring every touchpoint delivered a seamless and memorable brand experience.