DAMN GIRL! Mascara Launch

This was a huge A+ launch for the brand, being the 2nd mascara they had created in 7 years.

Worked with Global Marketing and the Chief Creative Officer on an overarching concept, one that personified the mascara to go side-by-side with their already beloved Better Than Sex mascara—classic iconic bombshell vs. a badass babe.

Lead the design direction to final creative execution on all marketing items across print, digital and events, for all global markets.