Partnered with the UK online marketing team and an external vendor to develop an immersive, interactive, shoppable store that encapsulated the essence of Too Faced, and what it would look like if the Co-Founder/CCO (Jerrod Blandino) was able to make it whatever he dreamed it up to be.

Worked with my art director to put together concept mood boards, visual guides, content strategy, floor maps and gamification ideas to bring the store to life, with customization and optimization in the forefront.

Worked with a 3rd party vendor (BrandLabs) to build out the overall space, including all the minor details.